The 13th Street Cuisine
NBC Universal / Calle 13
Calle 13, the suspense and action TV channel celebrated its 10th anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted the rest of the fans of suspense and action.
The 13th Street Cuisine was born, a restaurant open to the public for a month in which the famous chef Darío Barrio together with the agency’s team created a menu full of irony which relfected the channel's theme - suspense and action.
The 13th Street Cuisine was an integrated campaign, an experience, media content, a source of income and a choice of gastronomic leisure.
Campaign Summary
Direct Marketing
Menu
Experiential Marketing
PR
Brief
Calle 13 (13th Street), the suspense and action TV channel, celebrated its 10th anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted the rest of the fans of suspense and action.
Creative Solution
Results
2010
Cannes Lions
- Bronze - Design Lions
Echo Awards
- Gold - Publishing & Entertainment
El Sol
- Silver - Print: Newspaper & Magazine
- Silver - Public Relations
- Bronze - Platino - Integrated Campaigns
D&AD
- In Book Nomination - Integrated Campaigns
Club de Creativos
- Silver - Integrated Campaigns
- In Book Nomination - Alternative Media
- 7 In Book Nominations - Print: Newspaper & Magazine