ID Slippers
Cepsa
The oil company Cepsa wanted to improve its positioning and get the 1st order of the winter for fuel heating systems. We created the product IDSlippers, a promotional incentive since the clients who placed their first orders with CEPSA could design their own ID Slippers on the website, personalize them and receive them for free. As if we were a pair of NIKE shoes, the clients could create their own pair of slippers, choosing the material, the color, and also the accessories: badges, shields and write their names.
Brief
The oil company Cepsa sells fuels and heating systems and for years now it's been promoting the idea of winter being the best season of the year.
Aims:
- Improve the positioning of the oil company CEPSA in the HEATING PRODUCTS market segment.
- Get the 1st order of the winter for fuel heating systems
- Aiming at promoting winter, the program WINTER LOVERS highlights the benefits of enjoying winter thanks to CEPSA Heating products.