iJam
Shackleton
iJam is much more than ham: it’s the perfect fusion of two ideas: the Spanish traditional ham and the iPhone. What started as a Christmas mailing to 700 people became what MacWorld called “the viral phenomena of the year”, 1,200,000 visits (more than apple.es over the same period), 185,000 references in Google, display in the news and new contracts for the agency.
Campaign Summary
Viral Marketing
Direct Marketing
Brief
We used the opportunity of the Christmas Greetings to demonstrate the creative capacity of our agency to our clients, prospects and friends, in order to get some new contracts.
A research determined the most valued presents over Christmas in Spain were either a ham for the most traditional people or an iPhone for the modern.
Why not please both profiles? Why not combine both concepts?
iHam is more than ham: it's the perfect fusion of two ideas, the Spanish ham and the iPhone.
Thus the IHam was born: 'i' as in I and 'Ham' as in Ham.
Creative Solution
Results
2008
ECHO AWARDS
- Silver - Empresas y Servicios al Consumidor
EL SOL
- Gold - Marketing Directo
- Silver - Soportes Interactivos
PREMIOS IMÁN
- Gold - Mejor Campaña de Autopromoción
- Gold - Servicios a Empresas
- Silver - Campaña Integrada
Club de Creativos
- PEA - Pieza Anuario
- Silver - Viral. Publicidad no comercial
- PEA - Autopromoción