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M Campaign
MTV
MTV was going free-to-air on DTTV in Spain and wanted an outdoor & print campaign to announce its programme and series.
The aim was to remind consumers that the MTV Networks positioning encompasses more than just MUSIC and highlight its programmes and series.
We produced three creative executions highlighting three series currently on air on MTV. Each execution related back to the letters “MTV” and dramatised one of the characteristic features of each series to maximise recognition.
This campaign ultimately served to bolster the channel’s viewing audience levels.