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National MTV Survey
MTV
MTV has been a pay-per-view music channel until September 2010, when it changed its status to free-broadcast channel (FTA) and included new
contents that go beyond music, becoming an entertainment channel for young people.
Brief
To announce the launching of MTV as a free and open broadcast channel. (DTV MTV) MTV brand is a landmark for many young people, but up to now just a few of them could get access to the channel due to its pay-per-view status.
The campaign should communicate its launch and highlight the differences between MTV and its competition in order to attract its new and existing viewers among its main target audience: the young people.
Creative Solution
Results
2011
El Sol
- Bronze - Radio
CdeC
- In Book Nomination - Idea