Now or Never

MTV launched a highly impactful action to raise awareness amongst viewers of the broadcast of MTV’s new docu-reality show “Now or Never”. Ten hearses with vinyl adhesives containing several different messages about what a young person would like to do before they die drove in single file, one behind the other, for 8 hours around the streets of Madrid.

Campaign Summary

• Audiovisual Presentation

2011

CdeC

• In Book Nomination - Idea