Spainair and the Volcanic Ash Crisis

Spanair’s social media management campaign during the air crisis due to the ashes of the Icelandic volcano eruption

Campaign Summary

• Audiovisual Presentation

Brief

The ashes of the Icelandic volcano Eyjafjalla caused the greatest European air crisis all-time. Flights all over Europe were cancelled and all the airlines information systems came to a standstill, leaving most of the passengers and relatives lacking in information about the flights.

• Aena's (airport authority in Spain) website was unavailable, so the clients
could not get the information there.

• Spanair's Call Center was blocked, so the clients could not get the information there.

• There was no official information.

Creative Solution

Results