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Unexpected Luggage
Spanair
Spanair launched a surprise during Christmas Eve that has become a hit in Internet and social media. In 48 hours, the video that shows the Christmas campaign has received more than 100,000 views and more than 7,000 users have shared it in Facebook and Twitter. When claiming their baggage, the passengers of Spanair flight JK5208 from Barcelona to Las Palmas de Gran Canaria found something more than a suitcase. From the luggage conveyor belt came out personalized gifts labelled with each one of their names.
2011
Cannes
- Silver - Strategy: Traffic & Brand Building
- Silver - Product & Service: Travel, Entertainment & Leisure
- Bronze - Best Use of Experiential Marketing
- Bronze - Stunts & Live Advertising
El Sol
- Gold - Digital Communication
- Bronze - Campaign
CdeC
- In Book Nomination - Idea
Premios Laus
- Silver - Direct Marketing